Search engine optimisation is an ever-changing beast. In the desktop era, SEO was adapted for the desktop users. When the mobile phones came along with social media and instant communication, everything changed for good.
The emphasis shifted from link quantity to link quality. Thus the spammers of who took advantage earlier now forced to retreat back.
Even the internet real estate is large, the competition is tight and the hoops a bit higher. Google, the leader in search engines, keeps improving their search technology and rolling out new algorithm changes.
It is important to stay on top of Google’s algorithm changes. Let’s check out most important technologies for better SEO.
Mobile-responsiveness
Since all SEO is targeted towards Google, it is wise to pay attention to what Google loves. Google recommends Responsive web designing as the best way to target mobile users. Also, mobile-optimized sites are another way to go, but RWD is more preferred since separate mobile websites have their own links whereas responsive sites use a single URL, making it easier for Google to crawl and index content.
Responsive design is the way to appeal modern users. They are increasingly using mobile or tablet device to surf internet and expect it to be smooth as the desktop experience. Going responsive is the most effective way to make the most of mobile and tablet traffic, and gives you an edge in competition.
The article will be followed with more news about latest SEO technologies. Stay tuned.
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